XBC Data Solutions Information

Helping companies maximize revenue by turning customer data into actionable insights and real-time personalized experiences. We specialize in bridging business strategy and technical execution, from data collection, governance, and activation to personalization and analytics visualization. Leveraging expertise in Adobe Experience Platform CDP, digital analytics, and MarTech integrations, we design and implement customer data architectures that enable real-time personalization, marketing activation, and cross-channel optimization, helping organizations extract full value from their customer data. Core expertise: - Analytics: Google Analytics, Adobe Analytics - Tag Management: Adobe Launch, Google Tag Manager (web + server-side) - CDP: Adobe Experience Platform, Bloomreach - Activation & Testing: Adobe Target - Data & Visualization: BigQuery, Looker Studio - Technical foundation: JavaScript, AI integrations, ad networks, cloud computing This mix of deep technical skills and a strategic birds-eye view allows us to operate effectively in complex MarTech projects — from architecture to hands-on implementation. Trusted by brands such as: S&P Global, Mapfre, Bankia/Caixa, Lingokids, Affinity Petcare, PUIG, Merkle, Paper & Spark, Reale Insurance. 📍 More details about projects at: www.xbcsolutions.com