Xavier Serrano Capdevila Email
Group Key Account Manager - International Accounts @ PepsiCo
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Xavier Serrano Capdevila Location
- Barcelona, CT, ES
Xavier Serrano Capdevila Work
- Group Key Account Manager - International Accounts @ (July 2024 - Present)
- Independent Horeca Channel Lead @ (September 2020 - July 2024)
- Total Portfolio Optimisation Snacks Spain - Marketing Manager Snacks Italy @ (January 2019 - September 2020)
- Marketing Manager Lay's Snacks Western Europe @ (January 2016 - January 2019)
- Marketing Manager Cheetos, Doritos, Matutano and Promos @ (January 2015 - January 2016)
- Senior Brand Manager Alvalle, Tropicana and Quaker @ (February 2014 - January 2015)
- Senior Brand Manager Matutano Nuts and Seeds @ (April 2012 - February 2014)
- Senior Brand Manager for Colhogar Kitchen Towel @ (April 2010 - April 2012)
- Project Manager - Marketing Dpt. @ (October 2009 - March 2010)
- Senior Brand Manager for Silueta wheat bread and Bimbo Bakery bread @ Bimbo - Sara Lee (October 2007 - October 2009)
- Junior Brand Manager for Toasted Bread and Silueta wheat bread @ Bimbo - Sara Lee (February 2005 - September 2007)
- Assistant Brand Manager for Eagle Snacks @ Bimbo Sara Lee (February 2003 - February 2005)
- Credit Manager for Key Accounts @ Bimbo - Sara Lee (June 2000 - February 2003)
Xavier Serrano Capdevila Education
- Universitat Ramon Llull
Licenciado (Administración y Dirección de Empresas)
1995-1999
Xavier Serrano Capdevila Skills
- Brand Architecture
- Brand Equity
- Brand Management
- Consumer Products
- Customer Insight
- Digital Marketing
- Dirección de marketing
- Estrategia de mercadotecnia
- Estudios de mercado
- FMCG
- Información sobre el consumidor
- International Marketing
- Investigación de mercados
- Market Analysis
- Market Planning
- Market Research
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Research
- Marketing Strategy
- Marketing comercial
- Mercadotecnia
- Product Innovation
- Productos de alta rotación
- Segmentation
- Shopper Marketing
- Trade Marketing
- Key Account Management
- Sales Management
- Project Management
- Strategic Planning
- Microsoft Excel
Xavier Serrano Capdevila Summary
- Xavier Serrano Capdevila, based in Barcelona, CT, ES, is currently a Group Key Account Manager - International Accounts at PepsiCo. Xavier Serrano Capdevila brings experience from previous roles at PepsiCo. Xavier Serrano Capdevila holds a 1995 - 1999 Licenciado in Administración y Dirección de Empresas @ Universitat Ramon Llull. With a robust skill set that includes Brand Architecture, Brand Equity, Brand Management, Consumer Products, Customer Insight and more. Xavier Serrano Capdevila has 3 emails on RocketReach.
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Top PepsiCo Employees
Michael del Pozzo
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Catherine Scupham
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Hernán Tantardini
CMO PepsiCo Foods North America
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Scott Meyer
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Erick Scheel
President, Pepsico Latin Amercia Beverages
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Andrew Bonnesen
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Anne Fink
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