In 1964, Jean-Claude Decaux invented advertising street furniture. In 2011, JCDecaux became the number one outdoor advertising company worldwide, developing three areas of business: street furniture, transport advertising and billboard advertising.
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States. Please feel free to explore our website www.lamar.com for additional information.
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Founded in 2003, INVIDI sought to create a solution that would prove to revolutionize the television industry. INVIDI’s powerful suite of advanced tools enables operators to selectively target television viewers with the same pinpoint accuracy as online retailers and social media platforms — without compromising viewer privacy. Powered by household data matching, the INVIDI system maximizes advertising effectiveness and reduces the wasted reach of traditional TV advertising.
INVIDI Conexus™ offers programmers a way to seamlessly deliver addressable advertising across a broad range of premium video distributor footprints. INVIDI Edge® is a cross-platform solution that enables distributors and programmers to deliver addressable advertising consistently across their footprint, wherever the viewer is watching. INVIDI Pulse™ is a sell-side solution that enables broadcasters and premium publishers to serve ads and programmatic capabilities across multiple media types.
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