www.jonathansmith.com.au Information

Jonathan Smith has more than 16 years experience turning strategy into reality by addressing five core issues facing all organisations:  • increasing revenue • decreasing costs • improving quality • two-way communication • positioning for the future. The keys to this approach are: • thorough analysis of qualitative and quantitative data • an appreciation of the organisation as part of an adaptive ecosystem which can include customers, competitors, investors, formal political and legal institutions, and informal socio-cultural institutions • navigating group dynamics at different layers of this expanded organisational framework that can help or hinder turning strategy into reality. His experience includes 360° organisational strategy; governance; brand leadership; product development and improvement; targeted customer engagement, conversion and retention; market research, analysis and segmentation; strategic stakeholder relationships; and change. Jonathan's qualifications include a Bachelor of Arts degree with Honours from the University of Western Australia, a Graduate Certificate in Public Sector Management from RMIT University in Melbourne, and a Master of Business Administration with Distinction from Curtin Graduate School of Business, as well as professional certificates in cultural transformation, neurolinguistic programming and marketing. He is based in Perth, Western Australia. For a detailed CV email: js@jonathansmith.com.au.