What started in 1969 as a vision or ‘Search’ of two friends has grown into a philosophy and way of life for surfers and boardsport enthusiasts worldwide. Rip Curl remains committed to the mission of being regarded as the Ultimate Surfing Company in all that we do. Now designing, producing, and distributing a variety of innovative products in more than 60 countries worldwide, Rip Curl takes pride in our world-class roster of surfers and the simple objective to Live The Search.
WELCOME TO SKIING
Atomic was born in the Austrian Alps in 1955. Founder Alois Rohrmoser handcarved race skis that would give an edge to the most successful athletes of that era. The brand’s modern-day headquarters are still located in the Pongau Valley, just five kilometers from Rohrmoser’s original workshop. This history and heritage continue to be the foundation of Atomic’s identity, from the early days of handmade wooden skis to the skis that grace the tops of World Cup podiums and remote peaks around the world today.
SKIED AROUND THE WORLD
The manufacturer designs and produces skis used by some of the top skiers in the world across every discipline. From World-Cup racing to the X-Games, Nordic to Ski-mountaineering to the most demanding backcountry-skiing objectives, skiers like Mikaela Shiffrin, Hermann Maier, and Chris Bentchetler have all trusted their careers to Atomic. In turn, these and many other elite skiers provide feedback from the highest levels of competition and performance to help guide R&D and innovation at Atomic, thereby shaping and guiding the focus of the brand.
WE ARE SKIING
Today Atomic employs around 1000 people at their Pongau Valley headquarters. Here, they produce over 400,000 pairs of skis each year. For more than 65 years the brand has been synonymous with skiing, and each member of the Atomic family continues to contribute to that identity. From R&D to marketing professionals, to pro athletes and the craftsmen who leave the finishing touches on each product, each person lives and breathes the sport of skiing.
Atomic is a company founded by a skier, and continues to be a brand for skiers, by skiers.
We live and breathe camping, hiking, and travel. We want to help you enjoy it too.
We have stores in Keswick, Adelaide and Brendale, Brisbane, you can't miss us - just look for the big orange buildings, plus a huge range of products online at Low Prices Everyday with Free Delivery over $69 to most of Australia.
Send us a message or email, or give us a call if you have any questions at all about camping, hiking, or travel. One of our experts will be only too happy to help.