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Wavemaker is a leading global media agency specializing in media planning, media buying, data, and communications strategy. The agency is part of GroupM, the media investment arm of WPP, one of the world’s largest advertising and communications holding companies. Founded in 2017 through the merger of MEC and Maxus, Wavemaker operates in 80+ markets worldwide with thousands of professionals delivering integrated media solutions for global and local brands. Guided by its philosophy “Positive Provocation”, Wavemaker challenges conventional thinking to drive meaningful growth for clients and people. The agency combines consumer insight, data analytics, technology, and creativity to help brands make smarter media decisions in an increasingly complex media landscape. Wavemaker works with some of the world’s most recognizable brands across industries such as FMCG, retail, luxury, technology, telecommunications, and automotive, delivering measurable business outcomes through strategic media investment.

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