WRTH Information

WRTH builds item-level intelligence for physical commerce. Traditional commerce software understands standardized products — SKUs, UPCs, catalog entries. It is far worse at understanding individual physical goods whose value depends on condition, grade, provenance, ownership history, market context, and transaction state. WRTH turns unique physical goods into persistent, machine-readable records. Our platform helps professional sellers know what an item is, what it is worth now, what they paid for it, where it is listed, how long it has been held, whether it has sold, and what should happen to it next. We start with professional resale operators across sneakers, trading cards, watches, luxury goods, and collectibles. Sellers use WRTH to identify, value, inventory, list, and transact physical goods across channels from one system of record. We also link the physical item to its digital identity through NFC/RFID, with provenance and state changes capable of being anchored on-chain where persistent records create real utility. The record is the product. Every intake, pricing decision, seller correction, and realized transaction creates private item-level state that can make future decisions smarter. That matters as software moves from helping humans shop to making commerce decisions autonomously. AI can increasingly recognize a Rolex. The harder problem is knowing what happened to this exact one. Our thesis: before AI agents can reliably transact the physical world, individual physical goods need machine-readable records they can reason against. Resale is the wedge. Item-level infrastructure is the larger opportunity. Built by operators: CEO Jahreem Samuels spent 15+ years in resale, built a $10M+ business, and became the #1 seller on StockX. CTO Justin Elliott previously ran digital commerce for one of the largest jewelry buyers in the U.S. The merchant is the wedge. The record is the company.