WRD Global Information

Most brands don’t fail because they can’t get into retail. They fail because they weren’t ready when they did. The Big Box Broker connects high-performing CPG brands with 100+ major retailers including Walmart, Target, Costco, Whole Foods, Home Depot, and more. We act as an embedded retail sales team for brands doing $1M+ annually, leveraging direct buyer relationships and strategic distributor partnerships (US Merchants, POD, McLane) to get products on shelves and keep them selling. Our portfolio includes Shark Tank success stories like Bertello (backed by Kevin O’Leary), Oprah’s Favorite Things products such as SERVED, award-winning brands, and innovative consumer goods across food & beverage, home, outdoor, and health & wellness categories. We handle direct buyer outreach across major retailers, purchase order negotiation and placement, distributor selection and setup, post-placement account management, and ongoing shelf verification, velocity tracking, and reorder management. Every part of the process is built around one thing: making sure products don’t just get into retail — they perform once they’re there. We’re selective by design, onboarding only 2–4 brands per month to ensure every product we bring to buyers is retail-ready, differentiated, and built to win on shelf. Because in retail, getting in is one thing — staying on shelf is everything. Whether you’re an emerging brand ready to scale or a retail buyer looking for proven products, we bridge the gap between innovation and execution at retail. Ready to scale or looking for your next winning product? Let’s talk.