WPP’s Data Alliance supports the Group's data business by enhancing access to data and data-driven marketing applications. WPP’s Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media and digital to deliver a solution-neutral and holistic perspective on the Group’s data strategy and solutions. It drives internal and external data partnerships and connects WPP’s centers of excellence to address client challenges in the world of big data. For more information, visit www.dataalliance.com
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The WPP's Data Alliance annual revenue was $6 million in 2026.
1 people are employed at WPP's Data Alliance.
WPP's Data Alliance is based in New York City, New York.
The NAICS codes for WPP's Data Alliance are [5418, 541, 54].
The SIC codes for WPP's Data Alliance are [73, 731].