WPP Commerce Information

𝗪𝗣𝗣 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, born from the merger of Corebiz and Enext, is the largest end-to-end digital commerce operation in Latin America. With over 600 employees, we act as the strategic partner for major brands, connecting technology, media, and experience to build, integrate, optimize, and enhance agile digital ecosystems. We are proud to be part of the global 𝗪𝗣𝗣 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 vertical, integrating one of the most robust structures within the WPP ecosystem alongside networks such as WPP Media, WPP Creative, and WPP Production. This global synergy enables us to support companies in navigating the growing complexity of digital consumption with efficiency, scale, and continuous innovation. Our delivery is backed by technical excellence and practical knowledge, boasting over 4,970 individual certifications across more than 45 different specialties. Our Solutions: • Specialized Consulting: Strategic guidance for digital commerce transformation and acceleration. • Ecommerce Enablement & Integration: Comprehensive solutions for B2B, D2C, App Commerce, Omnichannel programs, payments, legacy system integrations, and Social Commerce. • Ecommerce Performance & Marketplace Operations: Traction and scale through Retail Media, Paid Media, SEO & GEO, combined with Performance, Marketplace, and Data intelligence. • CRM & Automation: Relationship management and customer retention via Email Marketing strategies, journey orchestration, Push & Web Push, and text messaging (SMS/WhatsApp). • Ecommerce Enhancement: Continuous evolution focusing on Conversion Rate Optimization (CRO), technical enhancements, dedicated squad/team allocation, and Digital Shelf management. Core Platforms We Operate: VTEX, Shopify, Salesforce, SAP Hybris, MACH, Amazon, Mercado Libre, Shopee, Impulso, TikTok Shop, and more.