Wortya Information

Wortya helps organizations turn critical business questions into better-informed decisions — through evidence, discovery, simulation and continuous learning. Most organizations don't lack data. They lack a way to decide with it, and a way to learn from the decisions they already made. HOW WE WORK Every engagement starts with the business question. We choose methods according to the decision and the evidence available. QUEST structures the thinking inside a decision: Question — challenge the assumptions and the framing of the problem Discover — find the knowledge, evidence and gaps that already exist Break Down — decompose the problem into the parts that bear on the decision Test — choose the evidence strategy: analysis, simulation, experiment, or real people Register — record the decision, its assumptions and uncertainties, before the outcome is known FOUR WAYS TO START 01 Intelligence Discovery — find the value in the data and knowledge you already own 02 AI-Augmented Decision Intelligence — choose the right method for the decision in front of you 03 Intelligence Capability Building — teach your team to think and decide with AI 04 Intelligence-Native Transformation — redesign how your organization decides and learns WORTYA AUGMENT We assess the measurement programmes you already run. We start from the questions your business is asking now, and the same method applies to Brand Tracker, CSAT, NPS, UX and sample design. WHAT YOU GET Intelligence Map · Evidence & Uncertainty Map · Scenario Comparison · Decision Brief · Learning Record. Most engagements end at the decision. Ours don't. THE AI LAB wortya.com/ai-lab — we don't just apply AI, we investigate where it works. Global Bronze, The ESOMAR Awards 2026 — Tony Cowling Foundation Award for Innovation. Founded by Adriana Rocha and Catarina Rocha. US · Europe · Brazil.