WORKSHOP Information

WORKSHOP is a leading fashion retailer showcasing iconic New Zealand designer brands, Helen Cherry and Workshop Denim, alongside a sophisticated edit of international labels including Acne Studios, Isabel Marant, Chloé, Lemaire, Our Legacy, James Perse, Ganni and more. Workshop Denim designer and founder Chris Cherry established the company in 1980 and the brand in 1982. As the driving force behind the brand, Cherry styles Workshop Denim and travels extensively through Europe and Japan sourcing unique fabrics and premium denim for the collections. Workshop Denim's focus is on real life, substance and authenticity. Jeans and other denim garments form the core of any Workshop Denim collection, complemented by high-casual, tailored mens and womens streetwear. Whether it be a pair of selvedge jeans, a tailored shirt or dress, each Workshop Denim piece has an intrinsic emphasis on simplicity of cut, quality of cloth and attention to detail. The brand has built a solid reputation based on hardwearing, classic denim styling with a strong directional edge. The Helen Cherry brand was established in 1997. Designed by Helen Cherry, it succeeded "Streetlife" the womenswear brand initially launched in 1980. Helen Cherry is a high end womenswear brand with a reputation for its chic and effortless style. Renowned for her trademark sophisticated design and understated glamour, distinctive aspects set Helen Cherry apart - exclusive and luxurious fabrics, a unique colour palette, subtle sex appeal, impeccable fit and quality of manufacture. Her collections are comprised of sleek, simple cuts; the silhouette is often tailored and clean with a meticulous attention to detail. Helen Cherry makes her statement through the use of stunning fabrics. Beautiful drape, contrasting textures, layers of fresh colour and print convey the spirit of each new collection. Helen travels regularly to source fabric for her collections and to buy high-end international designer brands for Workshop.