WORK.SHOP Information

Helping brands see their future clearly enough to build it. Work.Shop is a design and product consultancy for consumer brands at moments of growth, change and reinvention. We work with founders and executive teams to turn an idea, opportunity or business problem into a clear consumer, product and creative point of view. Sometimes that means defining a new brand from the ground up. Sometimes it’s identifying the next consumer or category for an established one. Sometimes the product has lost relevance and needs a reset. And sometimes there’s simply an ambitious idea that needs enough strategy, design and product thinking around it to decide whether it’s worth building. Our work can span consumer and cultural insight, market opportunity and white space, brand and product strategy, concept and creative direction, assortment architecture, apparel and footwear design, CMF, innovation and product development. Work.Shop also provides fractional and interim design, product and creative leadership for brands that need senior experience without immediately building a permanent team. From “what if?” to something you can see, react to and build.