Work'n'Roll NYC Information

Work'n'Roll is a New York events and experiential marketing team. We help ambitious, culture-first brands show up in the real world — brand activations, pop-ups, launch events, and experiential campaigns across New York City and throughout New York State. From concept and venue sourcing to production, guest curation, staffing, and promotion, we handle the whole event end to end. We turn a single night into content, community, and reach that keeps working long after. We've built deep expertise in highly regulated, community-driven categories — including cannabis — where standing out legally and authentically is hardest. We bring that same rigor and creativity to every brand we work with. We also run Budtender XP, NYC's first education program connecting cannabis brands directly with retail staff — because the best sales channel isn't an ad, it's the person behind the counter. We build events that build brands.