Woolman Information

Woolman is a Shopify-focused commerce partner helping brands, retailers and B2B companies build and operate unified commerce businesses globally. With roots in Finland and teams in the UK, Sweden and Finland, we combine Shopify expertise with strategy, design, development, integrations and data-driven operations. Our Nordic way of working is practical, transparent and focused on long-term results. For over eight years we have worked exclusively with Shopify and are recognized as a Shopify Platinum Partner. We work as a long-term operating partner for commerce teams — helping them turn strategy and data into daily operational improvements that drive growth. Together with our ecosystem partners, we are also building Wayfinder, an AI operating platform that turns commerce data into actions that improve gross margin.