Woolly For You Information

Woolly For You is a quaint old school store located in the gentrified and central suburb of Parnell, Auckland. It was established in 1984, and set out to become the niche supplier of high quality New Zealand manufactured woollen, and more specifically merino, garments for winterwear, which it has achieved, serving thousands of customers who are a lot warmer for wear, due to their Woolly For You acquisitions, and more often than not, return to purchase other pieces of cosy fashionable and naturally sustainable clothing. The property itself is owned by the Harvey family, longtime stalwarts of the Parnell retail precinct, and, whose patriarch developed the iconic Parnell Village shopping area, a boutique drawcard destination in this part of Auckland. Patricia Hookham founded and operated the premises for many years and in 2015 sold the business to Toby Lerew, a Parnell incumbent for the last 25 years, who was raised on a New Zealand sheep farm in rugged west coast hill country. He aspires to continue the tradition of stocking and supplying to clients, high quality NZ manufactured natural fibre winterwear.