Woodstock Coffee Information

In 1942 Rodolphe L. Vallee (Duff) took advantage of an opportunity created by a minor fender bender of a former Socony (now ExxonMobil Corporation after numerous acquisitions and mergers) fuel driver. In line with the opportunistic attitude that would later characterize his company, Duff called Socony and suggested that might be able to fill the slot of the driver And so began R.L. Vallee, Inc., now one of Vermonts top companies. For over 50 years, R.L. Vallees commitment to retail service did not waver. Duffs one truck grew to over 90, his 50 customers to nearly 20,000. Purchased by Duffs son, Rod, in 1972, R.L. Vallee continued to grow, diversify and flourish. While home heating oil and propane continued to be the mainstay, the exit by Socony from its direct marketing role (small gasoline wholesale dealer accounts) vaulted R. L. Vallee into the wholesale gasoline business. In 1985, R.L. Vallee built the first distributor Pegasus 21 Mobil Mart in the country and continued to lead the industry when it became one of the countrys first distributors to use card activated dispensers in 1992. Through the 1980s, 1990s and into the new millennium, R.L. Vallee, Inc. grew under the leadership and ownership of Rods sons, Skip and Tim. Through a series of acquisitions and expansions, R.L. Vallee, Inc. grew to include a number of affiliate companies including Twin State Fuels, Northfield Fuels, Calder & Richardson, and McGee Energy Associates which delivered propane to over 6,000 Vermont homes and businesses and home heating oil to over 14,000 customers in Vermont and New Hampshire. In 1996, to facilitate future expansion, R.L. Vallee, Inc. split into two separate and distinct businesses with Tim and Skip retaining control of the wholesale motor fuels distribution network and convenience store division. Its new, more clearly focused mission being to provide the highest quality products and services to the motoring public. In 1998, R.L. Vallee developed the marketing themes and layout of the first Maplefields in Woodstock ...