Withinlink Information

Withinlink is a China-based startup incubator and early stage venture fund focused on marketing technology for China’s advertising, media, and communications industries. Founded by Bessie Lee, former CEO WPP China, angel investor, and one of China’s most influential executives, Withinlink and its portfolio companies offer marketing technology and data-driven solutions to brands. Working closely with agencies and marketers, we have identified pain points and gaps in the China marketing ecosystem where, with our extensive industry experience, the expertise from our investment portfolio and access to the best minds in the industry, we believe we can put together a better proposition to help brands integrate technology effectively. A startup itself, Withinlink’s key business value is cross-collaboration with the objective of growing the investment portfolio value. We encourage strong collaboration within our portfolio companies to maximise resources and talent to deliver optimal solutions and resources for brands in China. Cross collaboration has resulted in further business opportunities and has proven to be a key strategy to support our growth. 碚曦投资协作体，专注于营销科技领域的新兴企业孵化和早期战略风险投资，旨在助力中国媒体、广告和传播行业发展。 碚曦投资协作体由中国传媒界领军人、天使投资人李倩玲女士创办，她曾任WPP集团中国区首席执行官。碚曦投资协作体及其投资组合致力于帮助品牌获得营销科技、数据驱动的解决方案。 基于与代理商和营销方的密切合作及交流，我们深知中国营销生态的痛点及差距。凭借丰富的行业经验和投资组合的专长优势，集结业内拥有多年实战经验的优秀人才，我们相信可以为品牌有效整合技术，提供更精准优质的策略支持。 通过协同合作，助力投资组合实现商业价值增长是碚曦投资协作体的核心价值。我们鼓励投资组合相互合作，齐心协力实现资源、人才的最大化价值，为品牌的发展提供最佳解决方案。协同合作不仅凝聚商业机会，事实证明也是支持碚曦投资协作体成长发展的关键。