Wit & Craft Information

Wit & Craft is the brand agency for owner-led manufacturers and trades in Grand Rapids, Michigan. Since 2015 we have helped companies whose reputation lives in one person put it in writing, keep the customers the founder won, and win work at their price through a handoff. We do brand positioning for manufacturers, rebranding for manufacturing companies, brand strategy consulting, brand identity design, brand articulation and brand rollout. We also run The Brand Lab, a brand positioning membership for interior designers and architects, and Executive Brand Coaching for founder-led B2B companies. Both include Brand Voice Engine, the software where a client's positioning lives and goes to work. Co-founded by Jon Czeranna and Lissa Engleman. Brands Made Different.® Book a call: https://www.witandcraft.com/book