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Wishbone Design is creating a new generation of classic children's products which offer maximum play value and enduring design. Bringing together the best of the past and the present into a modern, multi-functional form, we are challenging ourselves and our community to slow down consumption. Wishbone creates transformational designs which inspire deeper connection between people, their possessions and the environment. Wishbone is changing toys for the better, one design at a time. Winning acclaimed awards in both design and sustainability on three continents, Wishbone has been named by TIME Magazine among the 100 most influential green designers and by Huffington Post as “setting the bar” in its category. Founded by Jennifer McIver and Richard Latham. Designed in New Zealand.

Wishbone Design Questions

The Wishbone Design annual revenue was $8 million in 2026.

Wishbone Design is based in Wellington, Wellington.

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