WiredForLess LLC Information

My name is Brian Carlsness and I'm the owner of WiredForLess.com. I'm hopeful that the "story" of how I came to launch WiredForLess will help new customers get to know me and ideally trust me with their business. I bought my first killer hifi in 1974 from Schaak Electronics in Duluth, Minnesota and have been hooked ever since. After hanging around the store and helping customers from time to time (just because I loved figuring out the right stuff for their particular needs), I was asked to join the Schaak team. I jumped on board and never looked back. So much for pursuing a career in architecture! Schaak became one of the fastest growing retailers in the industry, from eight stores to 56 during the 13 years I worked for them. I found success in sales, managed several stores and became a regional manager in charge of their Minneapolis stores. Selling stereos in those days was serious fun and if you took good care of people, not only would they buy from you, but they kept coming back time and time again. Funny how that works. I learned a great deal during my years there and it provided the foundation of service and skills I still use today. In 1986, Audio King knocked on my door. They had stores throughout the Minneapolis/St. Paul area of Minnesota. Audio King was a respected high-end retailer carrying brands like Nakamichi, Klipsch, and a/d/s. I became a buyer and learned about the consumer electronics from an entirely different perspective. Buying turned out to be the toughest thing I'd ever done. They say a buyer is never right because they either buy too many or buy too few and it's absolutely true! To anticipate the brands and models that people respond to, and ultimately buy from you, was challenging but very rewarding. Knowing your own brands, competitive brands, emerging technologies, and more importantly, which ones you believed were going to resonate with your customers was vital. My personal and selling experience with electronics products really helped me become a better buyer. I would always look ...