Winkl Information

Over the last few years, influencer marketing campaigns for brands have largely been managed by agencies. Typically, these campaigns are run manually on emails, phone calls and excel sheets. And they work just fine, to an extent. The problem arises when these campaigns need to be scaled and repeated frequently. That is when shit hits the fan and things fall apart. Influencers are not shortlisted based on data but on subjective opinions. Content briefs are incomplete and that results in sub-par content being created. Posts don't go up on time. And all along, the brand has no view on how the campaign is performing. If for a moment we step back and break down the campaign execution process, it comprises more than 90% of redundant tasks that can be automated. Right from shortlisting influencers, creating and sharing content briefs, post reminders, payments, and performance tracking. By simply automating these tasks, the effectiveness of a campaign can increase by up to 4x in less than one-third of the time and effort. This is when the full potential of content creators & influencers and the concept of influencer marketing fully gets realized. This is what Winkl has set out to do. We believe that by leveraging technology in the right places, influencer marketing as a channel can become highly repeatable and scalable for brands and advertisers of all sizes. Winkl helps brands and advertisers run fully automated and data-driven influencer marketing campaigns by leveraging a community of more than 33,000 active influencers with a reach of 150 million people in India.