Liquorland is a specialist NZ liquor retailer formed in 1981 with 18 stores and has grown to over 150 stores nationwide. Liquorland is owned by Foodstuffs New Zealand Ltd, which has introduced an unrivalled depth of retailing, liquor and franchise experience to the chain.
At Liquorland we love helping people.
We believe in honest staff, with an easy-going attitude and the expertise to guide you through our range. We have plenty of knowledge about our products, from value items to the top shelf. We listen to your needs and have a readiness to point out the best value spirit, pinot or pilsner in the house. Our appearance should be professional but when you’re in our store the experience should be informal, relaxed and comfortable. We’re good natured, good humoured and have a genuine desire to make your bbq, birthday party, Friday night drinks, private tipple or wedding one to remember.
People want things easy. And that’s what we do.
Super Liquor Holdings (SLH) is New Zealand’s leading retail liquor franchise. Founded in 1995, Super Liquor Holdings operates a retail franchise network of over 190 stores nationwide. We are represented in many local communities, delivering to them real value and true convenience, with a range of all the best and leading brands.
Our priority is creating and supporting long term, sustainable businesses for Franchisees. As a brand, we focus on convenience, an engaging customer journey and being the destination for every day, sociable kiwis. We aim to inspire great times, socialising, fun, partying and relaxation.
SLH licenses the Super Liquor brand from Lion Liquor Retail Ltd who is the master Franchisor. Lion is one of Australasia’s biggest food and beverage companies.
We are completely and utterly devoted to good taste, whether it's wine, food, craft beer, whisky, rum... We firmly believe that eating and drinking well is an essential part of a life well lived and also that it's possible on almost any budget. You just have to know where to look.
We pride ourselves on tasting, evaluating and rating every bottle we sell so we can independently stand behind our wine, beer and spirits selections with an honest appraisal of their quality and value.
Stick with us to broaden your taste horizons!
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