Willow District Information

Owned and curated by Yvonne Denault, we started out as Vivie's Boutique in Moorhead, Minnesota. And our focus was selling women's lingerie and pinup vintage style dresses and accessories. We moved across the river to Fargo after one year to a beautiful spacious and unique downtown location. As business picked up, we started hearing from our customers that they wanted MORE every day wear. They LOVED the styles we were selecting and the accessories...but wanted more options for clothing they could wear to work or for leisure. We then changed the name of our store to Jessie Blue and completely changed the scope of what we carried. Today -- we are excited to be located in South Fargo as Willow District. We have a more focused approach to curating our clothing styles ensuring that pieces become more like a staple in your closet and less of a one-time-wear purchase. We look forward to serving you and continuing this journey with our loyal customers! CUSTOMER SERVICE