William Yau Email
Senior Marketing Optimisation Analyst @ Entain
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William Yau Location
- United Kingdom
William Yau Work
- Senior Marketing Optimisation Analyst @ (November 2021 - Present)
- Sales Analyst, Performance Marketing @ (November 2020 - October 2021)
- Senior Performance Marketing Analyst @ (October 2019 - August 2020)
- Senior Digital Growth Analyst @ (June 2019 - August 2019)
- Assistant Marketing Manager @ (November 2017 - April 2019)
William Yau Education
- University of Bath
Master of Science - MSc (Artificial Intelligence)
2021-2025 - The Manchester Metropolitan University
Bachelor's Degree (Hons) (Marketing Management (CIM accr.))
2011-2014 - Shrewsbury Sixth Form College 2009-2011
William Yau Skills
- A/B Testing
- Account Management
- Adobe Analytics
- Annual Planning
- Bing Ads
- Brand Awareness
- Budget Optimisation
- Causal Inference
- Consulting
- Conversion Optimization
- Dashboards
- Data Analysis
- Data Analytics
- Data Science
- E-commerce
- Experimental Design
- Extract, Transform, Load (ETL)
- Google Adwords
- Google Analytics
- Google BigQuery
- Google Data Studio
- Growth Marketing Analytics
- Incrementality Testing
- Lifetime Value
- Machine Learning
- Marketing
- Marketing Analytics
- Marketing Attribution
- Marketing Communications
- Marketing Management
- Marketing Mix Modeling
- Marketing Strategy
- Media Strategy
- Microsoft Excel
- Microsoft Office
- Multi-Touch Attribution
- NumPy
- Online Advertising
- Online Marketing
- Online Marketing Analysis
- PPC
- Paid Search Campaigns
- Performance Marketing
- Performance Metrics
- Python (Programming Language)
- R
- SEO
- SQL
- Seaborn
- Social Media
- Social Media Marketing
- Tableau
- Testing
- Web Analytics
- Retail
- Email Marketing
- Digital Marketing
- Digital Strategy
- Integrated Marketing
- Digital Media
- PPC Bid Management
- PowerPoint
- Management
William Yau Summary
- William Yau, based in United Kingdom, is currently a Senior Marketing Optimisation Analyst at Entain. William Yau brings experience from previous roles at Virgin Media O2, Tripadvisor, Klook and eGateway Global Ltd. William Yau holds a 2021 - 2025 Master of Science - MSc in Artificial Intelligence @ University of Bath. With a robust skill set that includes A/B Testing, Account Management, Adobe Analytics, Annual Planning, Bing Ads and more. William Yau has 1 emails on RocketReach.
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