Behavioral Design Instructor @ Southern Methodist University Cox School of Business BLC (March 2014 - Present)
Member and Contributor - Behavioral Research, Behavioral Design and Mindstate Marketing @ (May 2019 - May 2021)
Best-Selling Author of Marketing to Mindstates @ (November 2018 - December 2018)
Vice President of Behavioural Labs @ (July 2012 - June 2013)
Director, Strategic Insights @ (December 2005 - July 2012)
Senior Research Consultant @ (January 2001 - January 2005)
Research Analyst @ (January 1999 - January 2001)
Combat Engineer 937th Engineer Group @ (August 1992 - January 1995)
William Leach Education
Texas A&M University
Masters (Agribusiness/Applied Economics)
1997-1999
University of Florida
B.A. (Resource Economics)
1995-1997
William Leach Skills
Behavior Design
Behavior Economics
Consumer Insights
Market Research
Quantitative Research
Qualitative Research
Consumer Behavior
Shopper Insights
FMCG
Innovation Consulting
Portfolio Optimization
Storytelling
Capability Development
Brand Insights Management
Consumer Behaviour
Customer Insight
Shopper Marketing
Strategy
Marketing Research
Integrated Marketing
Segmentation
Marketing Strategy
Brand Equity
Analytics
Business Insights
Data Mining
Advertising Research
Consumer Insight
Product Innovation
Competitive Intelligence
Consumer Products
Competitive Analysis
Market Analysis
Public Speaking
Artificial Intelligence (AI)
William Leach Summary
William Leach, based in Texas, United States, is currently a Founder at Mindstate Group. William Leach brings experience from previous roles at Human Behavior Laboratory, Southern Methodist University Cox School of Business BLC, Forbes Dallas Business Council and Lioncrest Publishing. William Leach holds a 1997 - 1999 Masters in Agribusiness/Applied Economics @ Texas A&M University. With a robust skill set that includes Behavior Design, Behavior Economics, Consumer Insights, Market Research, Quantitative Research and more. William Leach has 2 emails and 1 mobile phone numbers on RocketReach.
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