William Fraser Email & Phone Number
Managing Director SWI - Cycling @ Swi Bikes
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William Fraser Location
- United Kingdom
William Fraser Work
- 2023 - now Managing Director SWI - Cycling @
- 2019 - 2023 Chief Marketing Officer @
- 2016 - 2019 VP Global Commercial Director Cycling Amer Sports (MAVIC and ENVE) @
- 2011 - 2016 Global Brand and Product Marketing Director Mavic @
- 2008 - 2011 European Innovation Senior Brand Manager Always @
- 2004 - 2008 European Brand Manager Bold 2in1 @
- 2000 - 2004 UK Assistant Brand Manager for Household Cleaners and Laundry. @
- now
- 2019 - 2019 Management Consultant @
- 1995 - 2000 Captain @ British Army - The Light Infantry
William Fraser Education
- IMD Business School
(Leading Digital Business Transformation, Digital Marketing, Digital Strategy & Analytics)
2019 - 2019 - Royal Military Academy Sandhurst
(Military and Strategic Leadership)
1995 - 1995 - University of Nottingham
BA Hons 2:1 (History/arachaeology)
1991 - 1994
William Fraser Skills
- Digital Marketing
- Brand Management
- Management
- FMCG
- Leadership
- Marketing Strategy
- Strategy
- Global Marketing
- Marketing Management
- Brand Development
- Consumer Products
- Marketing Communications
- Product Development
- Customer Insight
- Business Strategy
- Shopper Marketing
- Brand Equity
- Cross-functional Team Leadership
- Marketing
- Brand Architecture
- Market Research
- Trade Marketing
- Innovation Development
- Consumer Insight
- Consumer Marketing
- Sports Marketing
- Social Media
- Strategic Planning
- Cross Functional Team Leadership
- Cross Functional Team
- Sales
- Public Speaking
- Customer Service
- Sales Management
- Fast Moving Consumer Goods
- Business Planning
- Change Management
- Market Analysis
- Product Marketing
- Social Media Marketing
- Online Marketing
- Pricing Strategy
- Demand Planning
- Search Engine Marketing
- Team Leadership
- Innovation Management
- Negotiation
- Brand Strategy
- Brand Identity
- Luxury Brand Marketing
- Brand Activation
- Brand Marketing
- Profit and Loss Management
- Print Advertising
- Influencer Marketing
- Advertising
William Fraser Summary
- William Fraser, based in United Kingdom, is currently a Managing Director SWI - Cycling at SWI-cycling. William Fraser brings experience from previous roles at ASSOS of Switzerland GmbH, Amer Sports and Procter & Gamble. William Fraser holds a 2019 - 2019 IMD Business School. With a robust skill set that includes Digital Marketing, Brand Management, Management, FMCG, Leadership and more. William Fraser has 2 emails on RocketReach.
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