William Fraser Email & Phone Number
Managing Director | Investor-backed prestige sporting goods brand @ SWI Cycling
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William Fraser Location
- Geneva, GE, CH
William Fraser Work
- 2023 -now Managing Director | Investor-backed prestige sporting goods brand @
- 2019 -2023 Chief Marketing Officer | Prestige Performance Sporting Goods @
- 2017 -2019 VP Global Commercial | Cycling @
- 2011 -2017 Global Brand and Product Marketing Director | Cycling @
- 2008 -2011 European Innovation Associate Director | FMCG @
- 2004 -2008 European Brand Manager | FMCG @
- 2001 -2004 UK Assistant Brand Manager | FMCG @
- 1995 -2000 Captain @ British Army - The Light Infantry
William Fraser Education
- IMD Business School
Leading Digital Business Transformation (Leading Digital Business Transformation, Digital Marketing, Digital Strategy & Analytics)
2019-2019 - Royal Military Academy Sandhurst
Military and Strategic Leadership (Military and Strategic Leadership)
1995-1995 - University of Nottingham
BA Hons 2:1 (BA Hons 2:1, History/arachaeology)
1991-1994
William Fraser Skills
- Digital Marketing
- Brand Management
- Management
- FMCG
- Leadership
- Marketing Strategy
- Strategy
- Global Marketing
- Marketing Management
- Brand Development
- Consumer Products
- Marketing Communications
- Product Development
- Customer Insight
- Business Strategy
- Shopper Marketing
- Brand Equity
- Cross-functional Team Leadership
- Marketing
- Brand Architecture
- Market Research
- Trade Marketing
- Innovation Development
- Consumer Insight
- Consumer Marketing
- Sports Marketing
- Social Media
- Strategic Planning
- Cross Functional Team Leadership
- Cross Functional Team
- Sales
- Public Speaking
- Customer Service
- Sales Management
- Fast Moving Consumer Goods
- Business Planning
- Change Management
- Market Analysis
- Product Marketing
- Social Media Marketing
- Online Marketing
- Pricing Strategy
- Demand Planning
- Search Engine Marketing
- Team Leadership
- Innovation Management
- Negotiation
- Brand Strategy
- Brand Identity
- Luxury Brand Marketing
- Brand Activation
- Brand Marketing
- Profit and Loss Management
- Print Advertising
- Influencer Marketing
- Advertising
William Fraser Summary
- William Fraser, based in Geneva, GE, CH, is currently a Managing Director | Investor-backed prestige sporting goods brand at SWI Cycling. William Fraser brings experience from previous roles at ASSOS of Switzerland GmbH, Amer Sports and Procter & Gamble. William Fraser holds a 2019 - 2019 Leading Digital Business Transformation in Leading Digital Business Transformation, Digital Marketing, Digital Strategy & Analytics @ IMD Business School. With a robust skill set that includes Digital Marketing, Brand Management, Management, FMCG, Leadership and more. William Fraser has 2 emails on RocketReach.
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