2016 -
2019 VP Global Commercial Director Cycling Amer Sports (MAVIC and ENVE) @
2011 -
2016 Global Brand and Product Marketing Director Mavic @
2008 -
2011 European Innovation Senior Brand Manager Always @
2004 -
2008 European Brand Manager Bold 2in1 @
2000 -
2004 UK Assistant Brand Manager for Household Cleaners and Laundry. @
now
2019 -
2019 Management Consultant @
1995 -
2000 Captain @ British Army - The Light Infantry
William Fraser Education
IMD Business School
(Leading Digital Business Transformation, Digital Marketing, Digital Strategy & Analytics)
2019
-
2019
Royal Military Academy Sandhurst
(Military and Strategic Leadership)
1995
-
1995
University of Nottingham
BA Hons 2:1 (History/arachaeology)
1991
-
1994
William Fraser Skills
Digital Marketing
Brand Management
Management
FMCG
Leadership
Marketing Strategy
Strategy
Global Marketing
Marketing Management
Brand Development
Consumer Products
Marketing Communications
Product Development
Customer Insight
Business Strategy
Shopper Marketing
Brand Equity
Cross-functional Team Leadership
Marketing
Brand Architecture
Market Research
Trade Marketing
Innovation Development
Consumer Insight
Consumer Marketing
Sports Marketing
Social Media
Strategic Planning
Cross Functional Team Leadership
Cross Functional Team
Sales
Public Speaking
Customer Service
Sales Management
Fast Moving Consumer Goods
Business Planning
Change Management
Market Analysis
Product Marketing
Social Media Marketing
Online Marketing
Pricing Strategy
Demand Planning
Search Engine Marketing
Team Leadership
Innovation Management
Negotiation
Brand Strategy
Brand Identity
Luxury Brand Marketing
Brand Activation
Brand Marketing
Profit and Loss Management
Print Advertising
Influencer Marketing
Advertising
William Fraser Summary
William Fraser, based in United Kingdom, is currently a Managing Director SWI - Cycling at SWI-cycling. William Fraser brings experience from previous roles at ASSOS of Switzerland GmbH, Amer Sports and Procter & Gamble. William Fraser holds a 2019 - 2019 IMD Business School. With a robust skill set that includes Digital Marketing, Brand Management, Management, FMCG, Leadership and more. William Fraser has 2 emails on RocketReach.
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