William Burton Email
Chief Executive @ Awesome Experiences Ltd
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William Burton Location
- Sunbury-on-Thames, GB
William Burton Work
- 2017 -now Chief Executive @
- 2022 -now Board Member @
- 2012 -now GLG Expert @
- 2023 -2025 Non-Executive Director, Chair of Audit Committee and Co-Chair Pensions Committee @
- 2023 -2023 Entrepreneur in Residence @
- 2014 -2018 Non-Executive Director @
- 2012 -2017 CEO Designate for Private Equity Travel Buy-out @
- 2015 -2016 Chief Executive OCR - Oxford, Cambridge and RSA Exams - £100m t and o; 4,000 FTE staff @
- 2013 -2014 Chief Executive and Accounting Officer for £300m t and o; 1,600 staff, £30m EBITDA NDPB @
- 2008 -2011 Group CEO for UK's largest escorted tours group - £200m t and o; 750 staff; £15m EBITDA @
- 1990 -2009 EARLY CAREER HIGHLIGHTS @ See Details Below:
- 2007 -2008 Chief Operating Officer - 4,000 staff; £2bn t and o; £50m Capex; Executive Agency of DEFRA @
- 2005 -2007 Chief Operating Officer, the British Library - £137m t and o; 2,200 staff, £12m PBT @
- 2004 -2005 Chief Executive - for Airline Loyalty Scheme and OTA - £130m t and o; assets £750m; PBT £12m; 750 staff @
- 2000 -2003 Global Sales, Marketing and Distribution Director for Thistle Hotels FTSE 250 - £325m t and o, 56 sites @
- 1999 -2001 Founder and Chief Executive of UK's first online B2C tour operator @ HolidayExpert.com
- 1995 -1999 Sales, Distribution and e-Commerce Director; Head of New Product Development; UK M and A Director @
- 1989 -1993 Head of Strategic Analysis @
William Burton Education
- INSEAD
Chartered Director Programme (Company Directorship)
- INSEAD
MBA - Sainsbury Management Scholarship (General Management)
- Chartered Institute of Marketing
Postgraduate Diploma (Marketing)
- Institution of Mechanical Engineers
(Mechanical Engineering)
- King's College London
Bachelor’s Degree (BSc.) (President of Engineers; Students Union Secretary; University of London Senator for Science & Engineering.)
- King's College London
Associate of Kings College (AKC) (Philosophy, Theology and Art)
William Burton Skills
- Turn Around Management
- Stakeholder Management
- Strategic Planning
- Mergers & Acquisitions
- Marketing Strategy
- Negotiation
- E-commerce
- Direct Marketing
- Restructuring
- Brand Development
- Consumer Marketing
- Media Trained
- International Operations
- Public Sector
- Cost Reduction
- Multi-Site Operations
- Trades Union Negotiations
- Corporate Sales
- International Sales
- Online Marketing
- Airlines
- Hotels
- Tour Operators
- Escorted Tours
- Government Relations
- Product Development
- Tourism
- Entrepreneurship
- Venture Capital
- B2B Marketing
- Retail
- Crisis Management
- Start-ups
- Sales
- Pricing
- Mergers
- Revenue Analysis
- Direct Sales
- Database Marketing
- Strategic Reviews
- Pricing Strategy
- Regulations
- Bus
- Turnarounds
- Raising Venture Capital
- Regulated Industries
- Group Tours
- Revenue Management
- Retail & Loyalty
- E Commerce
- Multi Site Operations
- Start Ups
- Retail and Loyalty
- Strategy
- Mergers and Acquisitions
William Burton Summary
- William Burton, based in Sunbury-on-Thames, GB, is currently a Chief Executive at Awesome Experiences Ltd. William Burton brings experience from previous roles at CIM | The Chartered Institute of Marketing, GLG, VisitBritain and Zinc. William Burton holds a Chartered Director Programme in Company Directorship @ INSEAD. With a robust skill set that includes Turn Around Management, Stakeholder Management, Strategic Planning, Mergers & Acquisitions, Marketing Strategy and more. William Burton has 3 emails on RocketReach.
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