Willems Competitors

Royal FloraHolland is a leading international floriculture marketplace. For more than 100 years, we have brought growers and buyers together. Through our digital marketplace and physical hubs, we make the widest and deepest floriculture assortment in the world easily accessible to buyers from all countries and markets. Our aim is an optimal market price at the lowest possible cost. We strive for sustainable success for our members and collaborate with all parties in the floriculture sector so that the industry continues to grow. We believe that we achieve more together than alone. As a cooperative, we provide simplified dealmaking, customised logistics, and help our customers to do smart business. This is how we grow together and build an efficient, sustainable and future-proof floriculture sector ROYAL FLORAHOLLAND – CONNECT TO GROW

About FloraLife: With over 87 years of experience in postharvest care and handling of flowers, FloraLife is a world leader in providing product and technical services to customers on a global basis. From grower to consumer, from harvest to vase, there is a FloraLife® brand product for every step in the flower chain process.

Interplant Roses is an international (rose) breeding company with fifty-six years of experience in the breeding of cut flower roses, both single heads and spray (multi headed) roses. It is a family owned company, founded in 1962. The company is now led by the third generation: Robert Ilsink as CEO and Martin Ilsink as CFO. The head office is located in the centre of The Netherlands. Interplant has its own test facilities in Kenya and has a great network of worldwide agents and representatives. Interplant Roses has been the world’s first rose breeder to develop Spray Roses. Over many years we have created a wide range of sparkling Spray Roses which has expanded our market and customer base. Today we are the worldwide leader in breeding Spray Roses. We constantly come up with new enchanting introductions to our spray rose line: Regular Spray Roses, Premium Spray Roses, Trendsetter Roses, Clustar Roses and Flow Roses. Furthermore, we have a wide range of Hybrid Tea Roses, Intermediate Hybrid Tea Roses and Sweetheart Roses. Hybrid Tea Roses is an important market segment for Interplant Roses. We offer our customers a wide selection of authentic and creative Hybrid Tea Rose and Intermediate Rose varieties. Within our line of Standard Roses, we have also created a compact but very sophisticated line of Sweetheart Roses in all the important colours. We also breed Garden Roses. Interplant’s Garden Roses Assortment encompasses a wide range of garden rose varieties: the Babylon Eyes® Roses: compact, single-flowered roses, the Holiday Island® Roses: hybrid tea roses known for their good growth habit and large flower size, the Ruffle Roses, that have a unique shape and carved petals and the Harkness Roses, being the top quality of English garden roses. Interplant Roses:rose breeding with passion, innovation, involvement and quality.