Will Potts Email & Phone Number
VP, Data Strategy and Insights at Vestcom (Avery Dennison) @ Vestcom
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Will Potts Location
- Cincinnati, OH, US
Will Potts Work
- VP, Data Strategy and Insights at Vestcom (Avery Dennison) @ (May 2021 - Present)
- Head of Promotions Strategy and Insights @ (April 2020 - May 2021)
- Vice President of Digital Intelligence @ (August 2016 - April 2020)
- Vice President Of Strategy and Insights @ (October 2010 - August 2016)
- Group Director Brand Marketing @ (July 2006 - October 2010)
- Category Manager and Corporate Strategy and Asia Strategy @ (September 2001 - July 2006)
- Consultant @ (November 2000 - September 2001)
- Financial Analyst @ (January 2000 - November 2000)
- Assistant Comptroller @ (January 1997 - January 2000)
Will Potts Education
- The University of Akron
Master of Business Administration - MBA (Accounting and Finance)
- Northern Illinois University
Bachelor of Arts (BA) (Criminology and Sociology)
Will Potts Skills
- A/B Testing
- Acquisition Targeting
- Analytics
- Behavioral Targeting
- Brand Loyalty
- Brand Management
- Budget Management
- Business Analysis
- Business Intelligence
- Business Planning
- CPG Industry
- CRM
- Category Management
- Collaborative Problem Solving
- Communication
- Competitive Intelligence
- Competitive Landscape
- Consumer Marketing
- Cross-functional Team Leadership
- Customer Insight
- Data Analysis
- Data Analytics
- Decision-Making
- Digital Marketing
- Digital Strategy
- Email Marketing
- Executive Decision-making
- Forecasting
- Go-to-market Strategy
- High Growth Companies
- International Business
- Key Performance Indicators
- Landscape Analysis
- Leadership
- Loyalty Marketing
- Loyalty Programs
- Management Consulting
- Market Analysis
- Market Research
- Market Share
- Marketing Research
- Mergers & Acquisitions (M&A)
- Microsoft Office
- Nielsen
- Partnership Development
- Personalization
- Predictive Modeling
- Prescriptive Analytics
- Presentations
- ROAS
- ROI
- Retail Category Management
- Sales & Marketing
- Scenario Planning
- Segmentation
- Shopper Marketing
- Software as a Service (SaaS)
- Stakeholder Management
- Strategic Brand Consulting
- Strategic Communications
- Strategic Partnerships
- Strategic Planning
- Strategy
- Supervisory Skills
- Team Building
- Variance Analysis
- Consumer Products
- Marketing
- Integrated Marketing
- FMCG
- Competitive Analysis
- Project Management
- Cross Functional Team Leadership
- Marketing Strategy
- Cross Functional Team
Will Potts Summary
- Will Potts, based in Cincinnati, OH, US, is currently a VP, Data Strategy and Insights at Vestcom (Avery Dennison) at Vestcom. Will Potts brings experience from previous roles at CVS Health, Inmar Intelligence, Quotient Technology Inc. and Catalina Marketing. Will Potts holds a Master of Business Administration - MBA in Accounting and Finance @ The University of Akron. With a robust skill set that includes A/B Testing, Acquisition Targeting, Analytics, Behavioral Targeting, Brand Loyalty and more. Will Potts has 2 emails and 4 mobile phone numbers on RocketReach.
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