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Will Potts Location
Cincinnati, OH, US
Will Potts Work
2021 -now VP, Data Strategy and Insights at Vestcom and Avery Dennison @
2020 -2021 Promotions Strategy and Insights @
2016 -2020 VP of Digital Intelligence @
2010 -2016 Vice President Of Strategy and Insights @
2006 -2010 Group Director Brand Marketing @
2001 -2006 Category Manager and Corporate Strategy and Asia Strategy @
2000 -2001 Consultant @
2000 -2000 Financial Analyst @
1997 -2000 Assistant Comptroller @
Will Potts Education
The University of Akron
Master of Business Administration - MBA (Accounting and Finance)
Northern Illinois University
Bachelor of Arts (BA) (Criminology and Sociology)
Will Potts Skills
Consumer Products
Shopper Marketing
Segmentation
Customer Insight
Analytics
Strategy
Marketing
Integrated Marketing
Loyalty Marketing
Cross-functional Team Leadership
FMCG
Competitive Analysis
CRM
Strategic Partnerships
Marketing Research
Brand Management
Digital Marketing
Project Management
Cross Functional Team Leadership
Marketing Strategy
Cross Functional Team
Microsoft Office
Will Potts Summary
Will Potts, based in Cincinnati, OH, US, is currently a VP, Data Strategy and Insights at Vestcom and Avery Dennison at Vestcom. Will Potts brings experience from previous roles at CVS Health, Inmar Intelligence, Quotient Technology Inc. and Catalina Marketing. Will Potts holds a Master of Business Administration - MBA in Accounting and Finance @ The University of Akron. With a robust skill set that includes Consumer Products, Shopper Marketing, Segmentation, Customer Insight, Analytics and more. Will Potts has 2 emails and 4 mobile phone numbers on RocketReach.
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