Will McMaster Email & Phone Number
Sr. Director, Platform Solutions @ Yahoo
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Will McMaster Location
- Baltimore, MD, US
Will McMaster Work
- 2021 -now Sr. Director, Platform Solutions @
- 2020 -2021 Senior Director, Demand Platform Solutions @
- 2016 -2020 Senior Director, Global Platform Business Strategy @
- 2016 -2016 Director, Enterprise Client Services @ AOL Platforms
- 2013 -2016 Associate Director Client Services @ AOL Platforms
- 2010 -2013 Business Analyst, Advertising.com @ AOL Platforms
- 2008 -2010 Associate Business Analyst @ AOL Platforms
- 2008 -2008 Financial Advisor @ Capital Financial Partners
Will McMaster Education
- Loyola University Maryland
BBA (Transfer Student Association - Orientation Leader for incoming transfer students, 2nd Place 2007 Loyola Research Colloquium (Business Division), Loyola Rugby Club (Treasurer, 2006-2007))
2004-2007 - Randolph-Macon College
(Men's Varsity Soccer)
2003-2004
Will McMaster Skills
- Online Advertising
- Display Advertising
- Analytics
- Web Analytics
- Conversion Optimization
- Business Analysis
- Data Analysis
- Behavioral Targeting
- Salesforce.com
- Advertising
- Mobile Marketing
- Business Operations
- Microsoft Excel
- Demand Side Platform
- RTB
- Digital Strategy
- Mobile Advertising
- Microsoft Office
- Digital Media
- Management
- Social Media
- Digital Marketing
- Social Media Marketing
- Online Marketing
- Strategy
- Google Apps
- DFA
- DFP
- Tableau
- SSP
- DMP
- Strategic Partnerships
- Mobile Devices
- Leadership
- Marketing
- Search Engine Marketing (SEM)
- Account Management
- Marketing Strategy
- Strategic Planning
- Competitive Analysis
- Ad Networks
- Enterprise Software
- Lead Generation
- Customer Relationship Management (CRM)
- Customer Relationship Management Crm
- Sales Strategy
- Search Engine Marketing Sem
- Client Services
- Market Research
- Integrated Marketing
- Product Strategy
- Financial Analysis
- Business Strategy
- Search Engine Marketing
- Ad Tech
Will McMaster Summary
- Will McMaster, based in Baltimore, MD, US, is currently a Sr. Director, Platform Solutions at Yahoo. Will McMaster brings experience from previous roles at Verizon Media and AOL Platforms. Will McMaster holds a 2004 - 2007 BBA in Transfer Student Association - Orientation Leader for incoming transfer students, 2nd Place 2007 Loyola Research Colloquium (Business Division), Loyola Rugby Club (Treasurer, 2006-2007) @ Loyola University Maryland. With a robust skill set that includes Online Advertising, Display Advertising, Analytics, Web Analytics, Conversion Optimization and more. Will McMaster has 2 emails and 1 mobile phone numbers on RocketReach.
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