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CleverTap is the world's leading AI-native customer engagement and retention platform, helping brands turn data into lasting customer relationships. Its intelligence layer, CleverAI™, delivers Live 1:1 Personalization through native decisioning and orchestration — using real-time and historical customer data to decide the best message, offer, and moment for each individual, then delivering it across every channel and learning from the outcome to improve the next decision. This helps marketers replace one-size-fits-all campaigns with individually relevant engagement, driving measurable and lasting business impact. Leading brands such as Burger King, Levi's, IKEA, Decathlon, Domino's, Jio, Carousell, AIA Thailand, Sasom, 12Go, and Ngern Tid Lor rely on CleverTap to drive measurable growth through meaningful customer engagement. With backing from global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has a presence across the US, Europe, the Middle East, Latin America, and Asia.

Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what’s working (and what’s not) to make changes? Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail

Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services. We've been at the forefront of content marketing since 2008, with offices in Boston, London, Toronto and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create: Search Performance Briefs. End-to-end inbound strategies. Landing pages. Blog posts. eBooks. White papers. Infographics. Press releases. Videos & animations. Newsletters, drips & other email content. Web design, development and UX. Much more. Content marketing is our calling. We follow it to ROI for our customers.