Wild Violet Competitors

Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe. This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New. We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special. Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today. We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.

We’ve been around for a while (don’t ask our age 😜), but we’re just getting started. THE ICONIC has redefined the future of retail in Australia and New Zealand, and we plan to redefine the future a few more times, too. That’s where you come in, by helping us continue to grow the leading fashion, sports and lifestyle e-commerce destination in the region. Our team helps provide a seamless and inspiring experience, setting the standard for customer service, delivery options, return policies and curation of brands. Our purpose is to 'Create a better way for People to shop'. There are over 1000 ICONITES across our Hubs in Sydney CBD and South West Sydney (which hosts our HUGE Fulfilment Centre!). We are growing fast.... and always looking for great talent to join us!

KOOKAÏ is an Australian owned women’s fashion label. The brand is defined by an essence of femininity, confidence, allure and independent style. The KOOKAÏ Australia collection is designed exclusively out of our Melbourne Head Office through our creative, symbiotic process – whereby we are ever inspired by the KOOKAÏ woman and, in turn, create pieces through which to continually inspire her. The KOOKAÏ Australia and New Zealand story began in 1992 when the founders, Robert Cromb and Danielle Vagner, had a vision to introduce the Parisian label into the lives, and wardrobes, of the Australian woman. The concept was simple: fashionable, high quality pieces at accessible prices. Today, despite over two decades of evolution, KOOKAÏ Australia remains true to its origins in providing a collection infused with Parisian chic, and continuing to provide an opportunity for women to embrace their individuality and the power of expression through their wardrobe. The KOOKAÏ collection is produced out of our own manufacturing facilities in Fiji and Sri Lanka, as part of KOOKAÏ’s overall pursuit of an ethical and meaningful existence. Through our boutiques across Australia and New Zealand, KOOKAI offers a unique shopping experience through which the KOOKAÏ woman can transcend fashion’s boundaries – defying the trends and creating her own.