Wild Child Competitors

We are a national specialty retailer with a market-leading position offering comprehensive product range and unparalleled level of service, at a very special time in many people’s lives, when advice and value are everything. Our vision - to be the most loved baby retailer for every family, everywhere Our core purpose - to support new and expectant parents in the early years of parenthood. Our Values - Being Passionate. Being Considerate. Being Honest. Being Positive. Being Focused. Being Bold. We work hard to create a safe and inclusive work environment, and most importantly, we're all about creating better experiences everyday – for our customers and for each other.

LÍLLÉbaby is the maker of the líllébaby COMPLETE baby carrier - the only complete baby carrier. Compare it to any other baby carrier and you will see how it got its name - it includes every carrying position and ensures your baby is position ergonomically correct in every setting. The idea that functional and beautiful everyday objects should be available to us all is a core theme in Scandinavian design. With a Scandinavian foundation, the líllébaby brand has from its very conception been true to these roots and shown a warm passion for combining functionality and style. Resonating the Scandinavian values of quality of life, honesty, and a love for nature's beauty, LÍLLÉbaby strives to make baby products that bring this functional style to parents, anywhere. We wish parents to attain the simple luxury of keeping their baby close while building a natural bond, in perfect comfort and style.

We’re Natural Baby Shower, an award winning and leading retailer of ethical & premium baby brands. Our ethos is to provide products that are best for baby, best for parent and best for environment. We champion all things natural and organic, with carefully selected brands to offer children the very best start in life. Whether it’s each brand’s methods of production or materials used, right down to our own packaging - sustainability is at the heart of everything we do. We know how exciting welcoming a new arrival is, so we want to support parents from day one to help them to make sustainable choices. We stock over 120 trusted baby brands online and in our Surrey store, from well-known brands such as CYBEX, Bugaboo and Maxi-Cosi to those lesser known but eco heroes like MORI, TotsBots, Liewood and so much more! We research the best brands for quality, materials and price so our customers don't have to. NBS started from the “kitchen table” in 2007 and now has a team of 65+ working across its spacious Bracknell-based HQ and large retail store nearby. Working at Natural Baby Shower is like joining a family, and we’re always on the lookout for passionate, talented people to grow and develop with the business.