Widemile Information

Widemile Inc. is a leading provider of testing and optimization technologies and services for online marketers and interactive agencies. Widemile’s technologies and services enable marketers to identify and publish the top converting web content with minimal time and resources. Effective marketing is no longer just about knowing what worked. You need to know why it worked and what mattered to your customers. Companies turn to Widemile when they need to meet aggressive growth, ROI, and profitability objectives for their significant online advertising investments — which organizations spent more than $20 billion on in 2007 in the U.S., based on projections. Virtually all online ads include a link to the advertiser’s site with the objective of “converting”" visitors to prospects or customers. Too often, marketers are forced to guess which combination of offer, copy, or call –to–action design leads to the most conversions. Widemile removes the guesswork by testing thousands of potential page combinations to analytically determine the optimal design. Landing pages, display banners, microsites, sales funnels and other key web pages can produce extraordinary results with an effective testing and optimization process.