Wicked Start Information

We're advisors leading the ideation, due diligence, and development of growth stage specialty food/CPG and meal delivery ventures. At our core, we're entrepreneurs seeking out extraordinary opportunities to fuel transformational experiences with the food and beverages that we consume. We specialize in the following: -Business Model Innovation: Design and test scalable models for new product development -Due Diligence: Provide advisory services for food brand M&A activity -Marketing: Leverage informal market research channels to validate product concepts; develop strategy for integrated, multi-channel activities that leverage digital, content and direct response channels to deliver results -Technology: Apply ‘lean’ technology and digital principles to test, learn and create scalable technology, e-commerce, and direct-to-consumer solutions -Operations: Develop scalable and outsourced strategies for infrastructure, culinary and operations processes that drive growth Here are some of our achievements in the specialty food (CPG) and meal delivery space: -Pioneered the subscription-based fresh prepared meal delivery space with profitable customer acquisition -New business model innovation for a Fortune 500 client, leveraging an iconic consumer brand -Developed meal kit brand extensions to enhance revenue generating opportunities and customer lifetime value -Rapid food based brand prototyping of an emerging CPG brand