WHOY Information

World House Of You - Digitally Printed Leggings Hand Made in England W#OY is a London based fashion company with an online shop and design platform where you can design, buy and sell digitally printed clothing. W#OY products are made with a mixture of traditional craft and state of the art digital printing techniques in the UK, which allows photographic prints in a way that was previously impossible. The art and graphic embellishments on W#OY clothing are crowd-sourced. The W#OY community control which designs get made and which products get into the online shop. Budding designers and other creative people can use the easy-to-use W#OY design system to upload and create their own digital artwork on 3D models. The designers can then rally up 'likes' by sharing their creations on social networks such as Twitter, Instagram and Facebook. The most popular designs get produced, promoted and sold on the W#OY platforms. This unique service enables professional and amateur designers to display their artwork/designs on the products in a user-friendly and fun way. Designers are incentivized to join W#OY through the sharing of revenue and fun competitions. 'W#OY' stands for 'World House of You' and is all about democratizing fashion, encouraging creativity and originality, making quality products and bringing people together. The company was founded in 2012 by Daniel Poole, Paul Birch and Robert Soning. They bring together their experience in technology, fashion, art and marketing.