Whose Bright Idea? Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Our mission is to create a learning experience that inspires a child’s passion, curiosity, and optimism. Over 16 million teachers and parents worldwide have joined Education.com. Our comprehensive curriculum covers Core Skills across Math, Reading, Writing, ELA, Science, and more. Education.com is designed with flexibility, so it can be tailored to every child’s unique interests and needs. Parents and teachers can follow our guidance step-by-step, create their own curriculum, or deep-dive into specific areas with over 30,000 games, worksheets, activities, and lessons.

Founded in 2011, KiwiCo delivers seriously fun science, art, and engineering crates that are designed by our expert team and tested by kids. With over 50 million crates delivered worldwide, we inspire kids to think bigger and explore the world around them.