Who's In Information

Who's in, is centered around an event creation application with a "Mad-libs"-like approach. We allow users to create dynamic events with immediate and direct feedback from people they have invited to participate. So our direct comparison, evite, lets people announce when they want to do things. Who's in would let someone say, for example, "I'm thinking of a trip to [Europe] some time in [spring]" and get feedback from their network that may people are really interest in [Ireland] in [April]. Meanwhile Who’s In provides advertisements directly to users based on the event type, from grabbing a bite to going on a trip, just before a purchase of that type is made. We're looking to start out with face book to utilize both the connections within the social networks and the timing of when the person is leaving the "online fun house" to have a higher conversion rate for our customers.