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Whole Kids was founded in 2005 with one simple purpose - to make it easier for parents to provide a healthy, happy life for their children. Fed up with foods full of artificial additives and very little nutrition, and unethically marketed to kids, founders Monica and James Meldrum decided enough was enough. It was time for a change. Whole Kids is the first Australian kids food company to become certified organic and we've grown to offer the largest range of organic kids and toddler foods in Australia. As recognition of our industry leading innovation, Whole Kids is the first food Australian food business to be certified as a B Corp and one of the founding members of B Corporation Australia. We make profits with a purpose, and our aim is to bring about long-term sustainable change in the way food is sourced, manufactured, distributed and ethically marketed to children (and families). Through our community partnerships with organisations like Plan Australia, we strive to improve children’s health and wellbeing through innovative and impactful projects. Whole Kids recently provided over 500,000 breakfasts to children in Cambodia. Whole Kids has won numerous industry and product awards, including: • Australian Certified Organic Annual Awards Business of the Year 2018 • Top 20 Westpac’s Businesses of Tomorrow 2018 • APAC Insider, Australian Enterprise Awards, Best Organic Food Company 2018 • Australian Small Champion Awards - Small Business Champion Entrepreneur 2018 Winner (Monica Meldrum) • My Child Excellence Awards 2018 (Finalist) – Whole Kids • Australian Certified Organic Most Innovative Organic Business 2015 • Food Industry Awards 2013, Organic Food (Finalist) – Whole Kids • Food Industry Awards 2013, Snack Foods (Finalist) – Whole Kids

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Whole Kids Questions

The Whole Kids annual revenue was $16 million in 2024.

Monica Meldrum is the Founder of Whole Kids.

8 people are employed at Whole Kids.

Whole Kids is based in South Melbourne, Victoria.

The NAICS codes for Whole Kids are [3119, 31, 311].

The SIC codes for Whole Kids are [209, 20].

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