Who What Wear is an international fashion company known for its digital fashion publication — whowhatwear.com. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping podcasts Second Life and Who What Wear with Hillary Kerr, both hosted by Kerr. Headquartered in Los Angeles. Who What Wear is now part of Future US LLC, an international media group and leading digital company.
| Website | https://www.whowhatwear.com |
| Revenue | $26.2 million |
| Funding | $9.7 million |
| Employees | 140 (0 on RocketReach) |
| Founded | 2006 |
| Address | 750 N. San Vicente, West Hollywood, California 90069, US |
| Phone | (323) 648-5600 |
| Industry | Retail Apparel and Fashion, Apparel & Accessories Retail, Retail |
| Competitors | COVETEUR, Verily Magazine, EcoSalon, Bloginity, JC Report (view competitors) |
| SIC | SIC Code 56 Companies, SIC Code 562 Companies |
| NAICS | NAICS Code 4481 Companies, NAICS Code 45 Companies, NAICS Code 448 Companies, NAICS Code 458 Companies, NAICS Code 44 Companies |
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Who What Wear Questions
The Who What Wear annual revenue was $26.2 million in 2026.
Who What Wear is based in West Hollywood, California.
The NAICS codes for Who What Wear are [4481, 45, 448, 458, 44].
The SIC codes for Who What Wear are [56, 562].
