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Whitney Potter Location
Jacksonville, FL, US
Whitney Potter Work
Director of E-Commerce Sales and Strategy @ (April 2026 - Present)
Founder | Solwyn and Stone @ (October 2025 - Present)
VP of Merchandising - MLB and Hype at Fanatics, Inc. @ (May 2021 - October 2025)
Sr. Director, DMM of MLB and Mass @ (January 2019 - May 2021)
Director, DMM of MLB @ (August 2016 - January 2019)
Senior Buyer, NFL @ (August 2010 - August 2016)
Buyer, NBA, NHL, NASCAR, MMA, Olympics and Golf @ (October 2008 - August 2010)
Assistant Buyer @ (April 2007 - October 2008)
Whitney Potter Education
Lake City Community College
Associate of Arts (AA)
Whitney Potter Skills
Apparel
Assortment Planning
Brand Partnerships
Category Management
Cross-functional Leadership
Customer Service
Data Analysis
Demand Planning
Direct-to-Consumer (DTC)
Forecasting
Go-to-Market Strategy
Inventory Analysis
Inventory Management
Licensed Products
Management
Markdown Optimization
Marketing Strategy
Merchandising
Merchandising Strategy
Microsoft Excel
Microsoft Office
Product Launch Execution
Purchase Orders
Purchasing
Retail
Retail Buying
Revenue Growth
Sales
Vendor Coordination
Vendor Management
Vendor Negotiation
Visual Merchandising
Project Management
Supply Chain Management
Strategy
Whitney Potter Summary
Whitney Potter, based in Jacksonville, FL, US, is currently a Director of E-Commerce Sales and Strategy at Antigua Apparel. Whitney Potter brings experience from previous roles at Solwyn & Stone and Fanatics, Inc.. Whitney Potter holds a Associate of Arts (AA) @ Lake City Community College. With a robust skill set that includes Apparel, Assortment Planning, Brand Partnerships, Category Management, Cross-functional Leadership and more. Whitney Potter has 2 emails and 1 mobile phone numbers on RocketReach.
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