Demand Generation and Paid Media Consultant @ Freelance (February 2024 - Present)
Paid Acquisition Manager, Global Growth and Demand @ (August 2020 - September 2025)
Paid Social and Growth Marketing Lead @ (September 2019 - August 2020)
Paid Media Specialist @ (May 2018 - September 2019)
Store Marketer @ (January 2014 - January 2018)
Whitney Goodman Education
University of Utah 2016-2018
University of Utah - David Eccles School of Business
Bachelor's degree (Marketing)
2016-2018
Salt Lake Community College
Associate of Science - AS (General Studies)
2014-2016
Whitney Goodman Skills
6Sense
A/B Testing
Acquisition Marketing
Asana
Attention to Detail
Attribution Modeling
Audience Segmentation
B2B Marketing
B2B Marketing Strategy
Brand Development
Budget Management
Budgeting & Forecasting
CAC Optimization
Campaign Architecture
Capterra
Conversion Tracking
Copy Editing
Copywriting
Correlation Analysis
Creative Testing
Cross-functional Collaborations
Data Mapping
Demand Capture
Demand Generation
Digital Marketing
Digital Media
Digital Strategy
Display Advertising
Display Campaigns
Dynamic Search Ads
Full-Funnel Measurement
G2
Google Ads
Google Analytics
Google Sheets
Google Tag Manager
Growth Marketing
Hypothesis Testing
ICP Targeting
Incrementality
Instagram Advertising
LTV Optimization
Landing Page Optimization
Lead Generation
Lifecycle Marketing
LinkedIn Ads
Local Marketing
Looker (Software)
Marketing Analytics
Marketing Automation
Marketing Data Pipelines
Marketing Metrics
Marketing Strategy
Marketo
Meta Ads
Microsoft Ads
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Microsoft Word
Multivariate Testing
Operational Planning
Outreach.io
PPC Bid Management
Paid Acquisition
Paid Media
Paid Media Strategy
Paid Search Campaigns
Paid Search Strategy
Paid Social
Pay Per Click (PPC)
Performance Marketing
Performance Max
Personal Development
Pipeline Generation
Predictive Modeling
Programmatic Media Buying
Responsive Search Ads
Salesforce
Scientific Experimentation
Search Engine Marketing (SEM)
Smart Bidding
Social Media
Social Media Marketing
Statistics
Strategic Planning
Strategic Roadmaps
Strategic Vision
Tableau
Team Leadership
Teamwork
Testing Frameworks
Time Management
Trade Desk
Training & Development
Video Campaigns
Web Content Writing
WordPress
YouTube
iROAS Optimization
Whitney Goodman Summary
Whitney Goodman, based in Salt Lake City, UT, US, is currently a Paid Digital Advertising Manager, Demand Generation at Awardco. Whitney Goodman brings experience from previous roles at Freelance, Qualtrics and Firetoss. Whitney Goodman holds a 2016 - 2018 University of Utah. With a robust skill set that includes 6Sense, A/B Testing, Acquisition Marketing, Asana, Attention to Detail and more. Whitney Goodman has 2 emails and 5 mobile phone numbers on RocketReach.
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