SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail).
As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers.
We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group.
SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech! The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF.
Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.
Our revolutionary Cold Plunge uses powerful cooling, filtration, and sanitation to give you cold, clean water whenever you want it, making it far superior to an ice bath or chest freezer. The Plunge is safe for indoor or outdoor use and we've made installation truly plug-and-plunge. Fill your Plunge up with a hose, turn it on, set your temp (down to 39F) and get ready to change your life!
Plunge was born out of an optimistic vision during a challenging time. In March 2020, COVID-19 shut down our Co-Founder Michael's float spas and with his newly found free time, he looked at the cold plunges on the market and found them shockingly expensive. Enlisting the help of his dad, they were determined to create a more affordable option. After countless iterations and improvements, the Plunge was born. A friendship turned into a powerful partnership when Ryan Duey, our other Co-Founder, came on board.
Michael and Ryan have a common passion for cold plunging, floating, and building win-win relationships. After building the first 20 Plunges out of Michael's garage, they have since opened a factory in Sacramento and are sending Plunges all over the world!
At soak.com we are committed to being the only online retailer that guides and inspires you to kick start your bathroom revolution. We are dedicated to making dreams happen while providing you with outstanding value, unbeatable quality, competitive pricing and a top notch service.
You deserve a bathroom that exceeds all your expectations and we want to make it happen without the worry, stress and hassle. We set ourselves apart from the opposition for all the right reasons, underlining our status as an award-winning online bathroom retailer. #MakeItHappen