In today’s performance driven healthcare landscape, the path to quality improvement begins with clinical data. SpectraMedix partners with your healthcare organization to transform real-time and retrospective data into measurable clinical and financial results. Our tailored clinical analytics solutions provide actionable information that makes it easy for your organization to begin and accelerate quality improvement initiatives, increase revenues and maximize incentives for the range of performance-based Centers for Medicare & Medicaid Services (CMS) programs.
In 2012, SpectraMedix was selected as one of eight companies for the inaugural class of the New York Digital Health Accelerator Program and named BEST Healthcare/IT Company 2012 at the New Jersey Technology Council (NJTC) Venture Conference.
"You can't manage what you can't measure." - W. Edwards Deming
Brand Therapy is an insights, strategy and ideas consultancy devoted to creating healthy, sustainable brand relationships. We help clients make better sense of their consumer research, establish a deeper empathy for customers, and develop authentic, profitable marketing platforms that delight and engage.
We work across the entire relationship, from acquisition to engagement to service to loyalty, and across all media, with an emphasis on digital, mobile and social. We are often catalysts that sheds light on intertwined issues like brand strategy, marketing, value proposition, positioning, product development and globalization.
For our clients, our approach, flexibility and experience, and our robust, proprietary toolkit, uniquely enable us to get at the heart of what drives their brand relationships.
Our work generally falls into three areas:
Empathic Insights:
We harness empathy to help our clients figure out how to connect with people.
Experience Envisioning:
We architect experiences that create the relationships our clients want.
Brand Development:
We discover truths that underlie what a brand means and define principles that organize brand building.
We are not an arm’s-length partner. We understand that clients need smart partners they can trust; high-quality collaborators invested in providing more than packaged solutions and easy answers. We understand that relationships are everything.
We can help you create the relationships you want with your consumers.
Viewics (Acquired by Roche) provides unprecedented access to disparate healthcare data to surface actionable intelligence and empower data-driven decision-making. Through expertise and focus on healthcare analytics, Viewics delivers proprietary, best-in-class technology for data extraction, cleansing, and transformation to quickly unlock insights that deliver invaluable operational and financial impact, while reducing burden on IT.
The HIPAA-compliant solution puts the transformational power of analytics into the hands of healthcare professionals in financial, operational, and IT roles. The solution is customized and supported to enable organizations to move with agility, make decisions based on accurate data, see insights at-a-glance, and deliver great impact.