Whiteground Information

Merging Dimensions, Breaking Conventions WHITEGROUND is a multi-disciplinary design practice striving for consistency with refined languages. We are a team of seasoned and forward-thinking architects and designers who strive to break the conventions with our expertise in Architecture, Interior Design, Branding and Graphic Design. We are committed to achieving a consistent brand image and design for our audiences through cross-media innovation and immersive design solutions. We believe constant processes of trial and experiments lead to the new discovery of storytelling and identity. We aim to challenge the norms by exploring the use of visual expressions in spatial design contexts that excel people’s expectations. WHITEGROUND白本是一個跨領域的設計單位，一直追求設計美學的一致性。我們的團隊由經驗豐富及具前瞻性思維的建築師和設計師組成，憑藉我們在建築、室內設計、品牌和平面設計的專業知識，務求突破既有傳統，將客戶體驗提升到一個新的水平。 我們致力於通過跨媒介的創新和沈浸式設計解決方案為我們的客戶實現一致的品牌形象和設計水平。我們相信不斷的試驗和實驗過程會引領設計產生故事性。同時，我們也以挑戰既有規範為目標，通過探索視覺傳達的手法，發掘空間演譯上的可能，讓每個項目環節都能超乎期待，創造超乎想像的可能性與獨特性。