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Wheeler's is a market intelligence company focusing exclusively on the Palm Springs and Coachella Valley region. We know the region's economy, demographics and development community like no one else. Our mission is to help businesses, developers, investors, public agencies and anyone else with a vested interest in the Coachella Valley region - or those considering investing in the area's economy - make good decisions based on the facts. We do this in two distinctive ways: through publications focused on the key economic sectors and through customized consulting and research services. Our flagship publication is Wheeler's Desert Letter, a bi-weekly newsletter available to subscribers only. Each issue varies, focusing on all of the core sectors of the desert economy. Every issue features summaries of the latest residential and commercial development projects in each of the desert cities and unincorporated Riverside County territory from the earliest stages of entitlement to final approval. In addition, Wheeler's publishes several comprehensive annual reports, including:

Wheeler Questions

The Wheeler annual revenue was $5.1 million in 2026.

Wheeler is based in La Quinta, California.

The NAICS codes for Wheeler are [541, 5418, 54].

The SIC codes for Wheeler are [73, 731].

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