WePlay is a global sports marketing agency, proudly part of the rEvolution family. We work at the intersection of creativity, culture and performance, helping the world's biggest brands and rights holders show up in sport with clarity and measurable impact. We're a fully integrated agency, offering creative, media, strategy and technology services under one roof. Our teams sit across London, Chicago and Dubai, working close to the sports and cultures we support. We partner with organisations including PSG, Emirates, UFC, adidas, SailGP, IRONMAN, UAE Tour and Abu Dhabi Sports Council, turning fan demand into commercial growth and helping our partners connect with audiences that matter to them. Sport is one of the most powerful drivers of culture in the world. We help our partners make the most of it.
Looking for a particular WePlay employee's phone or email?
The WePlay annual revenue was $46 million in 2026.
Luca Massaro is the Founder and Chief Executive of WePlay.
42 people are employed at WePlay.
WePlay is based in Weybridge South Ward, Surrey.
The NAICS codes for WePlay are [5418, 54, 541840, 54184, 541].
The SIC codes for WePlay are [731, 73].