Weidner Communications Information

Weidner Communications helps leaders and their ideas become impossible to ignore. I'm a former Wall Street Journal national columnist, McKinsey senior editor, and communications leader at Blue Shield of California and Trulia/Zillow Group. I bring a journalist's instinct for story, a marketer's eye for audience and measurement, and an operator's ability to execute under pressure. No "narrative frameworks." No "pipeline acceleration." I tell stories, build teams, and hit deadlines. I also manage vendors and budgets — polling firms, CMS platforms, sponsored content partners — and handle messaging through crises, mergers, and layoffs. Increasingly, that work involves helping companies explain AI, data, and other complex systems without losing authenticity, clarity, or credibility. Let's talk. davidweidner.com