WebGamut LLC Information

WebGamut was founded in 1998 by Gina B. Kilby who was then a senior at Nichols College in Dudley, MA. Upon graduating with a BS in MIS, Gina took a full-time position with Ardent Software as their Corporate Webmaster where she was instrumental in the corporate re-branding and redesign of the top 100 software company's public and internal websites. Ardent Software was purchased by Informix Software (now IBM) in 2000. Gina chose to get back to her WebGamut roots and was retained by a diverse industry of local clients to create and implement online presences, incorporate e-commerce initiatives, and worked with her clients to develop highly successful website promotion strategies. Gina also contracted part-time with Compaq Computer (now HP) in their global web services division where she received recognition for her work on a special web services project. Later in 2000, Gina joined Constant Contact (formerly Roving Software) in Waltham, MA as their Internet Designer & Webmaster where she was a key member of both marketing and product engineering teams. Gina designed the Constant Contact user interface that is now used by over 400,000 users worldwide. She designed and help define the architecture for more than 100 flexible email templates that have been sent to and viewed by millions worldwide. Additionally, Gina designed and managed more than 300 partner and reseller landing sites and was responsible for all corporate and marketing creative. Spearheading Constant Contact's search engine & pay-per-click advertising strategies, Gina managed to increase monthly signups and registrations while reducing overall costs. As Constant Contact grew to be the leading email marketing service for small businesses and orgaizations, Gina was promoted to the Director of Interactive Marketing and served as a member of the Full Management Team. While managing the Interactive Marketing Team, she led the design and implementation of an A/B split testing architecture and website converson increased from 2.4% to 8.0%. Continuing on her ...